Our Brands

In the 1990s, the founders of Livar raised pigs just like any other pig farmer, yet they were dissatisfied with their work and their lives. Taste and meat quality were no longer priorities. Small-scale pig farms were transforming into operations featuring mega-barns and mass production; for many farmers, this seemed the only way to survive. However, this was not the case for these farmers from Limburg. They wanted to return to the essence: quality meat bursting with flavor.

The pig farmers found inspiration in Spain. They were amazed by what they saw: small-scale farms with special breeds, different feed, and – above all – happy pigs and happy farmers. They also visited various restaurants and tasted pork unlike anything they had ever experienced before. Back in Limburg, they embarked on an intensive quest for quality, starting with the selection of the best pig breeds. The Livar concept was born. The new breeds were raised according to a monastic philosophy at the Lilbosch Abbey farm, where animal welfare is a top priority. The monks’ simple way of life, rooted in respect for people, animals, and the environment, aligned perfectly with Livar’s vision. All the ingredients were in place to develop the finest quality and flavor.

Livar pork became a household name, and the monastery facilities soon became too small. They sought out other farms where the pigs could live under the same conditions as those at the monastery farm. Today, Livar pigs are raised on several different farms. Since 2009, Livar has operated its own meat atelier, where the pigs are processed into exceptional products. Livar meat has been awarded the Dutch Society for the Protection of Animals’ 3-star ‘Better Life’ quality mark and is the flagship brand of Meat Limburg.

At Wroeters, animal welfare is at the heart of everything we do. Our distinctive outdoor pigs are carefully bred from specially selected heritage breeds and raised on small-scale farms across the Netherlands. There, they enjoy the freedom to roam both indoors and outdoors, foraging and rooting naturally in the Dutch countryside.

Our pigs are fed a carefully balanced diet of premium Dutch-grown grains and always have access to fresh, running water. Combined with dedicated, attentive care, these conditions create the rich, full flavour that makes Wroeters pork truly exceptional. Giving our pigs a carefree, natural life is one of our highest priorities and it’s something you can taste in every bite. At present, Wroeters pork is available exclusively to businesses operating in the foodservice and catering sectors.

Meat Limburg supplies meat from outdoor-reared pigs to manufacturers who use our raw materials to produce their own private-label brands.

Meat Limburg aims to develop other meat concepts in the future for specific target groups, sales channels, and market segments. There is also scope to expand the product range over time to include other types of meat, such as beef and chicken.