Our Story


Rooted in the Region
Great meat starts with care. Care for the animal, the farmer, and the environment. This conviction led to the creation of brands such as Livar, the flagship brand of Meat Limburg. Since 2026, Meat Limburg has brought various concepts together under one roof. We are rooted in Limburg, where farmers and partners collaborate within short, transparent supply chains. Tranquillity, craftsmanship, and respect for both people and animals are at the heart of what we do. This is reflected in how the animals are raised and in the quality of the meat.
We believe in a transparent supply chain: one that is short, straightforward, and honest. By connecting every link in the chain, we maintain control over origin, quality, and taste. This ensures you know exactly where your meat comes from. Animal welfare is our starting point; animals are given the space to exhibit natural behavior and the time to grow. While this requires more care and attention, it also results in a more flavorful final product.
Ready for the future
Meat Limburg aims to further strengthen its vision and collaborate with customers to develop additional meat concepts tailored to specific target groups, sales channels, and market segments. There is also ample scope to expand the product range over time to include other types of meat, such as beef and chicken. Meat Limburg represents an overarching enterprise under which various brands and concepts can maintain their own distinct positions and identities.


